Men of Calgary. Think about the underwear you put on this morning. Are they running threadbare? Do they leave everything to the imagination? Would a potential partner yawn at the sight of them? If you answered yes to any of those questions, then Modern Apparel is your next must-shop destination.
This Beltline boutique features wall-to-wall designer underwear for the fashion-conscious man. Modern, which opened in December, is the result of owner Manuel Anastacio’s eight years of intention to open an underwear-centric men’s store. Along with his co-owner, Dan Marchand, Anastacio saw an area of men’s fashion Calgarians could only access through online shops and decided to fill the niche.
Even if you’ve only picked up multi-packs of underwear, Modern Apparel will have something to fit your style. Styles range in coverage including the standard brief and boxer brief, but also include fashion jocks, bikinis and more. For the locally-minded shopper, the store offers its own label alongside a strong Canadian showing in brands such as Pump, Garcon Model, Saxx and MyPakage.
A word of advice: if you see something you like, be sure to pick it up. Many of the styles are a single run and may not be there on your next visit.
Here’s what you’ll see when you visit:
MA Accessories: Modern also offers great gifting and accessories such as these dapper bow ties.
No Modern man’s home is complete without unique glassware.
The space is organized by colour and, on top of its Canadian offerings, includes brands such as ES Collection out of Brazil.
Modern’s own line of underwear is bright, athletic and comes in some amazingly soft fabrics.
Jewellery, bags and stationary round out the selection of covetable items in the space.
Form and function are offered in compression leggings as well as lines of long johns.
Colourful and interesting socks are the perfect pairing with Modern’s main fare.
Did someone say Palm Springs? Prepare to get away with striking swimwear.
Modern Apparel is located at 1314 1 Str. SW; @modernapparelyyc
Text and photography by Fraser Tripp
